Chennai: Today (2 October) is World Smile Day. To mark this, a social impact initiative, Muskaan, has been launched with an objective to spread awareness about cleft lip and palate conditions.
In partnership with Smile Train, a cleft organisation, the initiative will support free life-saving cleft treatment to children in need.
“Ek Nayi Muskaan is very close to our hearts, and we believe it truly embodies our brand spirit of spreading happiness through wellness. In the new normal, we have incorporated the latest guidelines to ensure our commitment towards the cause remains undeterred. Through our partnership with Smile Train India, we have been bringing smiles to a lot of families across India in the past five years by facilitating free cleft surgeries for their children,” said Rajesh Krishnamurthy, business director- consumer products division, The Himalaya Drug Company.
“Our endeavor is to continue transforming the lives of many more children living with cleft and help them achieve their dreams,” he added.