Chennai: Myntra’s ‘Big Fashion Festival’ has started today and will go on till 22 October. The fashion major will offer over nine lakh styles from 5000+ brands at offer prices.
The platform is expected to cater to over four million unique customers with a 2X increase in traffic over the previous festive season.
“The event is also set to witness a massive 2X uptick in demand, over the last festive season, with 50 per cent of the contribution coming from tier 2-3 markets,” it said.