Chennai: Parle Agro has said it is all set to disrupt the beverage category in India yet again with its all new drink, B-Fizz.
“This unique and refreshing malt flavoured carbonated drink with apple juice, is set to revolutionise the taste experience of consumers across all age groups,” the company said.
The brand has roped in actress Priyanka Chopra Jonas as the national brand ambassador to maximise reach and awareness of the new launch while Jr. NTR has been roped in as the brand ambassador for southern India.
B-Fizz also stands out as a healthier alternative to synthetic fizzy drinks available in the market, added Parle Agro.