Chennai: Ahead of the ‘Vetrivel Yatra’ it is going to start from Tiruttani on 6 November, the Tamilnadu BJP today organised a ‘kaappu kattudhal’ event at its headquarters Kamalalayam in Chennai.
A brain child of TN BJP president L Murugan, ‘Vetrivel Yatra’ is aimed at spreading awareness among Hindus and to attract them towards the Bharatiya Janata Party, sources said.
The BJP has been making concerted efforts to project it as an alternative to the Dravidian majors – DMK and AIADMK, and it feels the ‘Vetrivel Yatra’ will help it reach out to the masses ahead of the crucial Assembly polls due in the first half of 2021.
The month-long campaign would start at Tiruttani and would end at Tiruchendur on December 6, covering the ‘Aarupadai Veedu’ (the six abodes of Lord Muruga); the other four being Tirupparankundram, Palani, Swamimalai and Pazhamudircholai.
“The yatra will be a big turning point in Tamilnadu politics,” says Murugan. According to BJP State vice president K S Narendran, “the campaign will give the much-needed thrust for the party to gear up for the assembly polls. We will offer prayers to Lord Muruga at his abodes and seek blessings for the party’s successful campaign.”