Chennai: Dvara KGFS was announced as the winner at the 9th ACEF Asian Leaders Forum and Awards in the category – Excellence in Rural Marketing.
The award was presented to the NBFC in recognition of its “efforts towards sustainable development in remote rural India by maximising financial well-being of every individual and enterprise by enabling complete access to financial services. This was done through Dvara Sampoorna Sampath Plan (DSSP) – an innovative savings solution for rural India”.
Dvara Sampoorna Sampath Plan (DSSP) provides financial planning, while helping to diversify one’s investment. The product has been structured in four stages, namely, Plan, Grow, Protect and Diversify to provide support to the financially challenged thereby cultivating a systematic savings habit among the rural household.
The product was launched to ensure that the rural poor were offered a comprehensive financial plan that aims at developing a suite of credit, savings, insurance and investment products.