Chennai: With a view to further drive digital payment adoption among the merchant segment, HDFC Bank has launched cashbacks/offers for small and medium sized merchants across metro, semi urban and rural markets.
The campaign, called āTees pe Treatā, for merchants, began in October and will cover the entire festive season till the end of the year.
According to a press note, this campaign will cover more than seven lakh traders and merchants who are part of HDFC Bank network across India.
So merchants using the bank’s Merchant App, QR code, PoS or Payment gateways and across all segments like – Electronics, Apparel, Grocery, Fuel etc, stand to winĀ assured cashback and prizes on volume build up, EMI or Digital transactions.
“This is a first for the bank, where we are extending the festive treats campaign for even the entire small and medium merchants in our network across the country. This programme is not just for merchants based in metros, but also inĀ semi-urban and rural markets,” said Parag Rao, country head – payments, consumer finance, marketing and digital banking at HDFC Bank.