Chennai: Water conservation has been solely focused on the idea of saving drinking water; however, the pandemic of 2020 has taught people that it is essential to not just use water but utilise it in moderation.
Taking a step towards raising awareness on water conservation to maintain hygiene as well as practice efficient water management, #MissionPaani campaign introduces- ‘SwachhtaaurPaani’ (Hygiene and Water).
In a virtual event, Vice President M Venkaiah Naidu, Jal Shakti Minister Gajendra Singh Shekhawat, Education Minister Ramesh Pokhriyal and actor Akshay Kumar, who is the campaign ambassador, extended their contribution and support to the cause by taking the water conservation oath.
Marking the Jal Pratigya Diwas and World Toilet Day, the live event by News18 and Harpic also witnessed the launch of a new campaign anthem which encourages society to take forward the responsibility mantle across the country. Anthem lyricist Prasoon Joshi and composer A R Rahman encouraged viewers to pledge their support to the cause.