Chennai: Findings of a recent small and medium enterprise (SME)-focused survey in India have been shared by FedEx Express. The survey was conducted by the independent research firm Dun & Bradstreet India to identify trends in e-commerce and digital adoption among SMEsduring the Covid-19 pandemic.
The survey reveals a sense of optimism among SMEsin India, largely driven by the growth in e-commerce sales, with 30 per cent of small businesses and 40 per cent of medium businesses seeing a rise in e-commerce sales since lockdowns began.
The pandemic and its resulting restrictions have led to a shift in consumer behavior towards e-commerce, with 35 per cent of small businesses and 54 per cent of medium businesses surveyed believing that e-commerce sales will improve their financial growth following Covid-19.
During this festive season, SMEs are enhancing their e-commerce capabilities and rethinking their online shopping strategies in anticipation of significant sales, it said.
Thirty-four percent of surveyed SMEs expect strong peak season demand.