Chennai: Cars24, an online transaction platform for pre-owned vehicles, has rolled out a new digital film on its social media platforms, as part of Pongal festival.
The campaign film shows people happily tapping their hands on the tune of a jingle. The hands are seen drumming on different types of cars, building synonymity with the brand’s feature of providing its customers with the option to sell a range of cars.
The campaign takes viewers on a visual roller coaster ride of celebrating emotions and togetherness. Released with an aim to convey the change and transformation brought in through the festival, Cars24 supports and empowers its customers to sell their old cars at the tip of their fingers through the large-scale network the platform offers, said a company release.