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Home Ā» iTel, Samsung on top in brand trust study

iTel, Samsung on top in brand trust study

NT BureauBy NT BureauFebruary 15, 2021No Comments
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Chennai: In 2020, the role and significance of smartphone for human connectivity and digital inclusion was underlined.

Indians, across demographics, depended on their smartphone for their leisure (62%), remote work (50%) and remote learning (38%), says a study.

As per a new CMR Insights on the Go Survey, in the sub-INR 7,000 smartphone segment, itel has won 42% support, while Samsung got 39 per cent. The trust quotient in itel is driven by factors, such as product quality (42%), affordability (44%), trendy technology (42%), localised and innovative marketing approach (42%) and after sales service (43%), among others.

 

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