Jio Studios and Academy Award-winning composer A R Rahman’s musical love story 99 Songs is all set to release in cinemas across India on 16 April.
A passionate love story with music at its soul, 99 Songs will release in three languages: Hindi, Tamil, and Telugu. The Hindi trailer released earlier today gives a glimpse into the magical and musical world of the film along with some breathtaking visuals.
A film of many firsts, 99 Songs witnesses music legend A.R. Rahman debut as producer and co-writer in his most ambitious project yet. When asked AR Rahman what inclined him to turn writer and producer, he said, ‘Mani Ratnam once said to me that when you know how to make a movie, it’s like how you make a song. You’ve the introduction, the theme of the song, the tune and then you do the BGM. Then comes the antara and you’ve a journey that eventually comes to an end beautifully. He said that the process is like a story and it just struck me how nice it is to speak in your own language about another art such as story writing. That inspired me. I love stories, I love to study people and their lives; not just people from our Indian culture but from many other cultures as well.’
99 Songs will release in Hindi, Tamil and Telugu on 16 April. Presented by Jio Studios, the film is produced by A.R. Rahman’s production company YM Movies and co-produced by Ideal Entertainment.