Chennai: Cricketer Sachin Tendulkar is part of a series of 20 seconds TVCs that draw attention of viewers towards energy efficient products.
Launched by Luminous Power Technologies, the campaign, apart from television channels, will also be leveraged on the brands social media handles.
Says Sachin, ‘I have been associated with Luminous for over 10 years now and it has been a fantastic partnership. In these 10 years we have collaborated on some really interesting campaigns like the new one on their latest fans range. Shooting has always been an enjoyable experience and I thoroughly enjoyed being a part of this campaign too.’