MMA announces Impact India 2021

Chennai: MMA, formerly known as the Mobile Marketing Association, a not-for-profit trade body with heightened focus on modern marketing, has announced its annual flagship event, MMA Impact India 2021, being hosted virtually on 20 and 21 May.

Themed ‘Simplify. Simplify. Amplify.’, MMA Impact India will bring together an ecosystem of publishers, agencies, marketers, and technology enablers to accelerate modern marketing practices.

The industry-led event will also see conversations amongst leaders on upcoming trends and challenges in the modern marketing landscape.

The focus for this year’s edition is ‘Modern Marketing’, which is led by MMA’s
India councils that are working towards key pillars and growth frameworks in this space. They are: E-commerce, Martech, Brand Safety, Voice & Audio, Modern Creativity and Modern Media formats.