Chennai: Udaan has announced a new initiative in the unorganised bulk staples market in partnership with Captain Harvest.
As part of this partnership, quality and affordable bulkstaples ā including Atta, Maida, Wheat, Rice, Pulses, Besan etc., will be available exclusively on the Udaan platform. This national level intervention is aimed at solving the problem of inconsistency in product quality, availability, affordability and weight compliance that exist in the unorganised bulk staples sector and are faced by kirana stores and the end consumers.
In addition, this initiative will also benefit the local farmers and millers with better pricing and regular sourcing of product from them, thus supporting the local economy, Udaan said.