Chennai: ITC Ltd’s Sunfeast has introduced ‘another new-to-market biscuit experience’ with the launch of All-Rounder.
According to the company, it is a new potato biscuit that is masala sprinkled, crunchy and one of the thinnest biscuits ever manufactured in India.
“The delightful inclusion of potato in the base promises a revolutionary new experience in the Rs 6,000 crore cracker biscuits category.”
Ali Harris Shere, COO, biscuits and cakes cluster, foods division, ITC said, “Sunfeast All Rounder aims to offer consumers a differentiated premium offering in a cracker format.”