Raadhika Sarathkumar’s Radaan Mediaworks embarks on a new journey in the world of OTT platform as its maiden production of a web series titled Irai featuring Sarathkumar in the protagonist’s role. The shooting commenced yesterday attended by the cast and crew. Rajesh M Selva (Thoonga Vanam, Kadaram Kondan fame) is helming this crime-thriller crafted with a myriad of edge-of-seat moments, twists, and emotional values.
Raadhika Sarathkumar, founder, Radaan Mediaworks, India Limited says, ‘We at Radaan, have always believed that family audiences are the superpowers that support and contribute towards the success of content made by our production house across various platforms. This has continuously urged us in catering to the tastes of different generations. Happily, we have always experienced their unconditional support and love. Significantly, our maiden production in the OTT platform Irai will have all elements that engross the family audiences. Despite crime thriller as its core genre, the show will encapsulate the essence of family, sentiments, and relationships. I am extremely happy that Sarathkumar is venturing into the world of OTT through our production house. Rajesh M Selva has proved his proficiency in making top-notch thrillers that garnered groovy responses among the universal crowds.’
Raadhika Sarathkumar adds, ‘I have always believed that the film industry is my extended family. To witness the scenario of technicians and artists coming together on the shooting spot during this post-pandemic phase has infused me with high spirits and gleefulness.’
Ghibran is composing music, Yuvaraj is handling cinematography,Ā Art department is handled by Sasi, Silva Master is handling choreography and Shan Lokesh is the editor.