Chennai: BSH India of Bosch has announced expansion of product portfolio with the launch of its ‘new and advanced range of premium’ washing machines.
According to the company, to keep up with changing consumer needs and laundry habits, the new range is equipped with first in India features like Home Connect, anti-wrinkle technology, Automated Intelligent dosage (I-Dos) and iactive oxygen technology which removes bad odour and refreshes clothes without using water.
The company’s premiumisation strategy is led by the laundry business that contributes to over 66 per cent of the top-line growth for BSH in India.