Union Ministry of Information & Broadcasting is all set to launch a gamut of activities to celebrate Azadi ka Amrit Mahotsav from 23 to 29 August under its Iconic Week celebrations.
Hon. Union Minister of I&B Anurag Thakur will start off the grand celebration that will attract participation from across the country under the overall spirit of Jan Bhagidari and Jan Andolan. The objective is to showcase the journey of New India and celebrate the contribution of freedom fighters including the âUnsung Heroesâ of the freedom struggle through massive outreach activities.
One of the key aspects of the synergistic celebration is 360 degree outreach through traditional means such as cultural programmes, nukkad natak and TV programmes as well as innovative means of digital/social media. All India Radioâs daily capsule Azadi Ka Safar, Akashvani Ke Saath will be reaching schools and colleges across India through collaborative efforts of Directorate of Information and Public Relations of various States and regional offices of the Ministry. A series of special programmes to be launched by AIR Network include Dharohar (speeches of freedom leaders) and Nishaan (75 landmark sites to be showcased), Aparajita (Women leaders). DD Network will be broadcasting sectoral programmes under Naye Bharat Ka Naya Safar and Journey of New India covering themes such as Diplomacy, Digital India, Legislative Reforms, etc. apart from ongoing daily special news capsules on Unsung heroes and Freedom Struggle.
Screening of Iconic Films will be a special feature of the Iconic week celebration. DD Network will showcase a series of documentaries such as âNetajiâ, âMerger of princely statesâ, etc. Popular Indian films such as âRaziâ will also be telecast. NFDC is also organizing a film festival on its OTT platform www.cinemasofindia.com screening a specially curated bouquet of films such as âIsland City â, âCrossing Bridgesâ etc. Other key highlights include an Online Interactive session for film students and enthusiasts by NFDC, and a webinar on âTechnological Advancements in film makingâ by Films Division.
To add to the fervour, a series of other online film festivals such as India@75: Voyage of Progress and “India@75: Icons of India will be held from 23rd to 25th August, 2021 and 26th to 28th August, 2021 respectively by the Films Division. Directorate of Film Festivals (DFF) is collaborating with the Ministry of External Affairs to screen films at various Embassies of other countries in India. NFAI will mesmerize patrons through a Live Virtual Film Poster Exhibition on Classic Cinema to be held on NFAI website from 23 to 29 August.