Chennai: HDFC Bank has announced that it is aiming to add five lakh new credit cards to its portfolio every month beginning February 2022. This will enable it to regain its market share and cement its leadership position in the credit card issuing business in the next 9 to 12 months, it said in a statement.
HDFC Bank has over 20 initiatives which will hit the market in the next 6 to 9 months to drive this growth, it said and added: These include the launch of new co-branded cards with the who’s who of corporate India spanning pharma, travel, FMCG, hospitality, telecom and fintech.
The bank has also revamped its existing range of cards over the past nine months and is also ready with strategic partnerships with new companies.