Chennai: Matrix has announced a brand renovation at the Matrix India M-Day.
At the event that witnessed more than 2,00,000 hairdressers from all over gather in unison, Matrix unveiled its elevated brand image with a colourful new avatar, according to a statement.
Matrix as a brand was born in the year 1980, by Arnie Miller, who got inspired by the idea of togetherness and synergy. He felt the need to weave together a community of support for every stylist, every hair type and every business model, it added.