Italmopa launches new campaign

Chennai: ‘Pure Flour from Europe’ is a promotion campaign launched by Italmopa – the Italian Milling Industry Association – and co-financed by the European Commission with the aim of increasing awareness among professionals, opinion leaders and consumers in India about the quality and uniqueness of flour from Europe and Italy as well as its versatile applications in classic EU and local recipes.

‘Europeans, and Italians in particular, pay special attention to the type of flour they choose for a reason: the best flour makes the best dish’, says the president of Italmopa, Silvio Grassi.