Chennai: Suguna Foods, a Rs 9,000 crore Indian poultry major, has announced the launch of its first click and mortar brand, Delfrez.
The move comes as part of Suguna’s strategic brand restructuring at a group level, which was unveiled in a press conference.
Soundararajan, chairman, Suguna Group, said ‘The pandemic has been a great learning opportunity for every industry and today we are happy to see one of our biggest takeaways from the pandemic take shape with a very innovative approach to our poultry format. This rebranding exercise is a major initiative that we have undertaken to be relevant in today’s digital world.’