Chennai: After launching a TVC exclusively for Tamilnadu and Andhra Pradesh in 2020 for Asian Paints Ultima Protek, the brand is back with a brand-new commercial starring Alexander Babu, a poular stand-up comedian, in a double role.
The new film also stars Bagavanthi Perumal, well-remembered for being part of the previous UltimaProtek TVC.
On the new campaign, Amit Syngle, MD and CEO of Asian Paints Limited said, ‘our previous campaign had actually caused this shift in consumer behaviour where our dealers started getting queries of home lamination which is a big win for us. Taking that up a notch, we are back with a nice musical duel that communicates how UltimaProtek is the home lamination paint.’
