From being the most talked about subject in 2021 to actually becoming present day reality, Metaverse is the new big thing that uses AR and VR to create spaces for rich user interaction mimicking the real world.
Paris Hilton, Snoop Dogg have been a few celebs who have bought virtual space in the Metaverse. Pioneering the movement in India and Indian entertainment is Pooja Entertainment. Pooja Entertainment has bought their First virtual land in the Metaverse becoming the first ever production house to have stepped into this exciting new universe.
Called Poojaverse – this space will be a virtual space for the makers to create first-of-its-kind quality immersive experiences for viewers starting with their recently announced project BadeMiyan ChoteMiyan making it the first ever Indian film to be announced within the Metaverse.
Head honchos Deepshikha Deshmukh and Jackky Bhagnani have left no stone unturned not just to own this pioneering digital endeavor but also to make the experience a power-packed one for audiences.
Speaking about Poojaverse and their vision for it, producer Deepshikha Deshmukh says, ‘Metaverse is the new frontier of the internet. It’s a new way to connect and engage with our audiences and fans. People have ended up spending so much time online be it for professional, educational or entertainment purposes. With the increased usage came the simultaneous growth in block chain technology. Metaverse is becoming the future of virtual hangouts and is going to be the new way of consuming content. I am super stoked to have our Biggest and most Ambitious project – BadeMiyan ChoteMiyan in the Metaverse. Poojaverse is a step from our end in that very direction. With time and a more nuanced understanding of this virtual space. We intend to make Poojaverse the absolute go-to space for quality entertainment and various aspects of filmmaking in the digital world.’
Talking about their plans to integrate the BadeMiyan ChoteMiyan franchise with the Metaverse experience, producer Jackky Bhagnani says, ‘I believe that digital domination was always considered as something of the times to come but things changed with the pandemic. A world created as an outcome of this technology and the ideology of digital replication of real life, Metaverse, rules the roost. It is no longer a futuristic idea but one that’s already started bearing shape and taking a form that’s ever evolving. We are really excited to announce our foray into our very own virtual space – Poojaverse and our next big film BadeMiyan ChoteMiyan – the first ever film from India to showcase its announcement on the Metaverse.’
BadeMiyan ChoteMiyan starring two megastars Akshay Kumar and Tiger Shroff playing the two titular characters. This Pooja Entertainment production is set to release in five languages Hindi, Telugu, Tamil, Kannada and Malayalam and is expected to smash all box-office records when it hits the big screen on Christmas 2023.