Chennai: Sunfeast Bounce has launched a new product – Bounce Fills. ‘The new offering from the house of Bounce is a milk crème centre-filled cookie and comes in two exciting flavours – Orange and Strawberry,’ said a company statement.
Speaking on the launch, Ali Harris Shere, chief operating officer, Biscuits & Cakes Cluster, Foods Division, ITC Limited said, ‘Leveraging our expertise, the brand has introduced Bounce Fills which offers delicious milk creme in the popular centre-filled format. With the launch of this innovative product, we aim to bring more excitement and an elevated appeal to the fruit flavoured sandwich crème segment while delivering a delectable treat for kids’.