Chennai: Samsung has announced the addition of five new models (Galaxy A13/A23/A33 5G/A53 5G/A73 5G) to its portfolio. This is a revamp to the Galaxy A series.
‘At Samsung, we believe in openness with the Galaxy experience powering endless possibilities The five new models we are launching are curated to inspire consumers with style, power and versatility,’ said Mahesh Alanthat. director and head of retail and marketing operations – India, Samsung Mobiles.
New partnership
MiQ, the programmatic partner for brands and agencies, announced its partnership with the Samsung Ads DSP (demand-side platform) to bolster the reach of its solutions and video campaigns across Samsung’s current device ecosystem.
Through this partnership, brands and advertisers would have access to CTV inventory, as well as access to targeted audiences across Samsung TVs. The partnership is likely to help brands and marketers to increase their brand salience, said a press note.