Aamir to release trailer of Laal Singh Chaddha at IPL final

Aamir Khan has chalked out a big, interesting and unique plan for the trailer launch of his eagerly awaited film Laal Singh Chaddha. Cricket and cinema enthusiasts are in for a twin treat as the trailer of Laal Singh Chaddha will be launched on May 29 — the day of the IPL finale.

Sources say ‘The trailer of ‘Laal Singh Chaddha’ will be launched on May 29, the day of the IPL finale. Cashing in on the IPL fervour, the makers of the Aamir Khan-starrer has consciously decided to launch the trailer of their film, much to the surprise of the fans of cinema and cricket.’

It is the first time in the history of marketing and advertising world that the audience is going to witness a promotional asset launch during such a big live cricket ceremony. The trailer will stream live on television on Star Sports during the second strategic timeout of the finale match to be held on May 29 creating a revolution and new benchmark in the ad and marketing world. This is the first time ever that a film is going to have a grand trailer launch on the world television platform and sports world, they add.

Meanwhile, the songs from Laal Singh Chaddha have already taken over the hearts and souls of fans. Both Kahani and Main Ki Karan? are among the popular and most played songs today. Aamir’s fans have lapped the music and lyrics of both the songs as they are eagerly awaiting to watch the film’s trailer.