Milaap 360 launched


Chennai :  Milaap.org has announced the launch of Milaap 360, India’s first “all-in-one” digital fundraising solution. A press release said that the new platform by Milaap offers an interactive medium to individuals and organisations to fundraise for causes using various tools such as recurring donations, ticketing, live streaming, lucky draws, pledges and many more modes of engagement. “Global digitisation has significantly changed patterns of thoughtful giving all over the world. People prefer the online medium for almost everything – starting from professional commitments to engagements that are very personal,” the release added.
Even more so during the pandemic, when fundraising saw a whole new dimension in terms of driving campaigns and reasons for donors committing to a cause, the release said. Organisers mobilised resources by blending time-tested offline fundraising methods with the very recent online trends as virtual concerts through live streaming, online auctions, pledges, challenges, putting up collectibles and many more.