Opposition bloc ‘INDIA’ gets its tagline — ‘Jeetega Bharat’

A day after the opposition parties announced ‘INDIA’ as the name for their alliance, they finalised “Jeetega Bharat” as the 26-member bloc’s tagline, setting the tone for their 2024 Lok Sabha election campaign. The Hindi tagline means “India will win” and is likely to be replicated in several regional languages, sources said. During the meeting in Bengaluru on Tuesday, several leaders felt that the word “Bharat” should feature in the name of the alliance, the sources said. “It was decided that it would feature in the tagline,” a senior leader said. According to the sources, the coinage of the tagline was a result of a joint effort by several leaders. The 26 opposition parties on Tuesday formed a coalition — Indian National Developmental Inclusive Alliance (INDIA) — to unitedly take on the ruling NDA in the 2024 Lok Sabha polls.