Mahindra looks to scale up global play

Mahindra & Mahindra on Tuesday said it aims to bolster its presence globally as it unveiled a pickup concept, which it plans to introduce in the international markets. The auto major, which also showcased the electric version of its sports utility vehicle Thar, noted that it plans to sell its Born Electric (BE) products in markets like Europe and the UK. The company said its products are doing well in the domestic market and it is now time to scale up business in overseas geographies. “We are going to go global…We are off course a strong brand in India, we believe our products are able to compete with the best in the world,” M&M Executive Director and CEO (Auto and Farm Sectors) Rajesh Jejurikar said here. Elaborating further, Mahindra & Mahindra President (Automotive Sector) Veejay Nakra said the automaker is a leader in various segments in the domestic auto market. “We intend to add new potential markets like the UK and Europe and when we bring the global pickup, we want to expand our presence and reach new markets like ASEAN,” he noted. This is how the narrative is going to unfold over the next few years, Nakra said. Based on the INGLO EV platform, the automaker plans to introduce five electric SUV models under two brands — XUV and the all-new electric-only brand called BE. Legacy brands will come under XUV brand while the all-new electric model would be rolled out under the BE lineage. Mahindra had showcased some of the battery electric vehicle concepts last August in Oxfordshire, UK. Nakra said M&M is the number one SUV maker for five consecutive quarters in revenue share and it also continues to be the leading player in the LCV (light commercial vehicle) segment (less than 3.5 tonne) for nine consecutive years. “And now with the products we have launched in the recent past, we have global-ready products,” he noted. Commenting on the ‘Global Pik Up’ concept, the automaker said it is looking at tapping into the