New Delhi, Dec 25: The Delhi High Court protected the personality rights of former cricketer and commentator Sunil Gavaskar by restraining several websites and online platforms from illegally using his name or images for commercial gain without his consent.Justice Manmeet Pritam Singh Arora also restrained several defendants from using Gavaskar’s personality traits through artificial intelligence and deepfake technology, and ordered that certain obscene content uploaded on the Internet are taken down.
The high court said the URLs of the offensive material, infringing posts, videos and allied contents should be taken down by the websites within 72 hours and in case of failure, the social media intermediaries concerned should remove the content.