Actress Sakshi Agarwal marked her birthday by unveiling ‘OKUU’, a premium performance nutrition brand developed over five years, signalling her entry into entrepreneurship alongside cinema.
Known for her roles in films such as Kaala, Viswasam and Aranmanai 3, and her appearance in the reality show Bigg Boss Tamil, Sakshi said the venture was driven by her personal fitness journey and dissatisfaction with existing nutrition products.
Unlike typical celebrity endorsements, she has been directly involved in every stage of the brand’s development, including research, formulation and quality control. The product reportedly underwent 551 iterations in the last 11 months alone before reaching its final version.
‘OKUU’ is a plant-based protein bar offering 35 grams of protein, 14 grams of fibre and added collagen, while avoiding sugar, artificial additives and unnecessary chemicals.
“This is not a celebrity brand but a mission to offer better nutrition for Indians,” Sakshi said, adding that the launch represents the beginning of a long-term vision to build a globally competitive Indian nutrition company.
With this move, Sakshi Agarwal begins a parallel journey as both an actress and a founder in the growing performance nutrition space.