New Delhi, Nov 11:
Leading dairy major Mother Dairy has increased retail prices across its liquid milk variants by Rs 2 to Rs 4 per litre in the Delhi-NCR market, effective from Thursday, November 12, citing rising farmgate procurement costs.
Under the revised price structure, the cost of bulk vended toned milk (token milk) has been raised from Rs 58 to Rs 60 per litre, while pouched toned milk will cost Rs 62 per litre, up from Rs 60. Full cream pouched milk will now retail at Rs 76 per litre instead of Rs 72, double toned milk has risen from Rs 54 to Rs 56 per litre, and cow milk has been revised upward from Rs 62 to Rs 65 per litre.
The company, a wholly-owned subsidiary of the National Dairy Development Board (NDDB), supplies around 35 lakh litres of milk per day across Delhi-NCR through its retail kiosks, general trade stores, and quick-commerce channels, with total national distribution exceeding 50 lakh litres daily. Industry sources noted that the price revision was necessitated as procurement prices paid to dairy farmers have increased steadily over recent months, forcing the enterpriseāwhich passes on 75 to 80 per cent of sales realization directly to milk producersāto partially transfer the cost burden to end consumers.