Chennai: Public sector bank Bank of Baroda (BOB), has announced the launch of its digital campaign #BeTheChamp. The fortnight-long campaign that commenced recently is to conclude on 30 November.
Launched to commemorate Children’s Day (14 November) and World Children’s Day (20 November), the campaign invites parents and schools to encourage children up to 18 years of age to participate in a digital talent hunt by uploading photos, videos, images and audios showcasing their best activities and talents, a release sent to News Today said.
The promotional campaign would lead the audience towards a microsite – https://www.bethechamp.in; to participate in contests and quizzes. All participants will be provided a digital certificate by Bank of Baroda, the release added.
GM and head of Marketing, Corporate Communication and Wealth Management Services, Bank of Baroda, O K Kaul, said, “We are pleased to launch this one-of-its-kind digital campaign for children and the response that we have received thus far is indicative of our faith in the thought behind it. At Bank of Baroda, we firmly believe that every child is creative in his or her own way and it is the collective responsibility of our society to provide them with as many platforms as possible to showcase the same. We are hopeful that #BeTheChamp provides them with one such avenue.”