Chennai: After five successive quarters of rise in sales, domestic passenger vehicle sales were in a slow lane in November, with major manufacturers reporting either a marginal increase or decline in offtake during the month.
The reason, as touted by experts, is that the adverse macro-economic conditions failed to drive festive season purchases. Further contributing to the meagre increase in sales in the fuel prices that touched record-highs in last month. High interest costs and the revised policy for insuring a vehicle, also contributed, experts stated.
The 11th month of the year saw Maruti Suzuki, Mahindra & Mahindra (M&M) and Honda Cars India report sales growth, while Hyundai, Tata Motors and Toyota witness decline in domestic sales.
Those who fared better
The country’s largest carmaker Maruti Suzuki India (MSI) said its domestic sales were up marginally at 1,46,018 units last month as against 1,45,300 units in the year ago period. Sales of mini cars comprising Alto and WagonR stood at 29,954 units as compared to 38,204 units earlier, down 21.6 per cent.
However, sales of compact segment models, including Swift, Celerio, Ignis, Baleno and Dzire, were up 10.8 per cent at 72,533 units, as against 65,447 in November last year, the company said.
M&M reported its domestic sales at 41,564 as against 36,039 in the year-ago month, up 15 per cent. Sales of utility vehicles, including popular models Scorpio and XUV500, stood at 15,049 units as against 14,958 units in November a year ago, a growth of one per cent, it added.
Honda Cars India Ltd (HCIL) reported a 10 per cent increase in its domestic sales to 13,006 units in November as compared to 11,819 units in the same month last year.
Those who lost out
Hyundai Motor India posted marginal decline in its domestic sales at 43,709 units as against 44,008 units in the year-ago month.
Toyota Kirloskar Motor (TKM) also reported a 15.8 per cent decline in domestic sales to 10,721 units in November as against 12,734 units in the same month last year.
Consumer demand has witnessed a downward trend over the festive period as compared to same period last year, said, deputy MD, TKM, N Raja, said.
Likewise, Tata Motors’ domestic passenger vehicles sales witnessed a decline of 1.01 per cent to 16,982 units, as compared to 17,157 units sold in November 2017.
“November 2018 was a challenging month for the industry with muted consumer sentiment caused by liquidity crunch, non availability of retail finance and moderate festive season,’ the company said. This was ‘due to low consumer sentiments as a result of liquidity crisis in the industry, higher interest rates and rising fuel costs,” it added.
Ford India also said its domestic sales in November were at 6,375 units as against 7,777 units in the same month last year, a decline of 18 per cent.
| What they said |
| M&M, president, Automotive Sector, Rajan Wadhera said adverse macro-economic conditions have impacted the growth forecast for the automotive industry in general.
HCIL, senior vice president and director, Sales and Marketing, Rajesh Goel, said, “This is largely due to Diwali, which happened in November this year as compared to being in October last year along with continued good performance of all new Amaze and robust sales of models like City and WR-V.” Ford India, president and MD, Anurag Mehrotra said, “With consumer sentiment continuing to be low due to the general economic situation, we expect continued volatility in fuel prices and inflation to cause headwinds for the passenger vehicle industry.” TKM, deputy managing director, N Raja said.”Fluctuating exchange rates, rising fuel costs and high interest rates have impacted the consumer sentiment in auto industry.” |