Chennai: Italian small appliances maker De’Longhi Group, has announced that it has partnered with Orient Electric Ltd, to bring its international premium range of small appliances to the Indian market.
Orient Electric will have exclusive rights to market and sell the marquee brands of – De’Longhi, Kenwood and Braun.
MD and CEO, Orient Electric Ltd, Rakesh Khanna, said, “The partnership will help us mutually to expand our appliances portfolio and tap into emerging trends in the consumer appliances space in India. Our association will help us offer the internationally acclaimed products to the Indian consumers which they have been eagerly waiting for. De’Longhi Group is known for its quality, innovation and design and with our strength of distribution, marketing and service, we are confident that our association will unlock many opportunities for both the companies.”
MEIA – VP (Commercial) and Turkey MD, De’Longhi Group, TuncGencoglu, said, “We are looking forward to this business partnership with Orient Electric as we share similar values and an approach based on consumer led insights. The appliances market in India is poised for significant growth and premiumization. We believe that our brands and the current product selection will cater to a wide spectrum of consumers in India and create an enjoyable experience.”