Chennai: German auto major Mercedes-Benz today reported 1.4 per cent increase in its sales in India with a record 15,538 units in 2018, retaining its leadership position in the luxury segment for the fourth year in a row.
The company had sold 15,330 units in 2017, Mercedes-Benz India said in a statement.
Sales in 2018 were driven by an all-round performance across segments from the new-generation cars, sedans, SUVs and the AMG portfolio, it added.
MD and CEO, Mercedes-Benz India, Martin Schwenk, said, ‘We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges.’
The company’s rival BMW India had posted 13 per cent increase in car sales to 11,105 units in 2018, compared with 9,800 units in the previous year, while Tata Motors-owned Jaguar Land Rover reported 16.23 per cent increase in its 2018 sales at 4,596 units as against 3,954 units in 2017.