Chennai: OTT platform ZEE5 has announced an association with Reliance Jio Infocomm Ltd., through which, a bespoke version of the app will now be available on KaiOS feature phones.
The partnership aims to bring on board more than 40 million users of Jio feature phones in the country, said a release. Through this alliance, Jio KaiOS subscribers will have access to the substantial VOD (Video On Demand) offering on the ZEE5 platform, it added.
CEO, ZEE5 India, Tarun Katial, says, “We, at ZEE5, are focussed on bridging the digital entertainment divide between metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets. Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience.”
As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day.