Chennai: Diamond Producers Association has partnered with Saffron Art, an international auction house that embraces and drives change. Continuing with their efforts of promoting real diamonds, DPA is sponsored the biennial jewellery conference, Dialogues in Art, with the theme being ‘Mapping the legacy of Indian Jewels’ as an ode to nature.
Managing director, DPA India Richa Singh said, “As both DPA and Saffron Art collectively believe in the essence of authenticity, it made perfect sense for us to partner with them. Saffron Art has always been a platform for the exchange of ideas and concepts which falls perfectly in line with DPA’s initiative to generate conversations around why real matters.”
She added, “Our objective is to showcase natural diamonds in their best light, and this collaboration allows us to interact with connoisseurs who understand the rarity, heritage and preciousness of Real. As DPA, we want to be the unbiased repository of all information pertaining to diamonds and we aim to leverage this association to educate consumers on the positive aspects of natural diamonds.”