Urban Ladder to expand presence to Coimbatore

Chennai: Home decor solutions brand, Urban Ladder has said it aims to expand its presence to Coimbatore, having launched stores in New Delhi and Bengaluru already.

A release said the brand aims to engage extensively with the community so as to create a strong presence in the local furniture industry. The brand claims its priority lies in opening franchise stores with partners interested in being part of their journey.

“I have always been fascinated with Coimbatore as an economy and city due to its dynamism and rich cultural heritage. Our presence in Coimbatore will provide the perfect opportunity to reach out to a newer audience and leverage our existing customer base. Coimbatore’s general preference for solid wood furniture and the traditional aesthetic is reflected in many of our product offerings, for example the India Inspired range. We aim to cater to the needs of the primarily bungalow homes as well as the developing modern apartments in the city. We are eager to present our product line – an embodiment of the delicate balance between tradition and modernity,” says CEO and co-founder, Urban Ladder, Ashish Goel.

NT Bureau