Author: Karthikeyan Halan

In 2013, Sriram Raghavan was reading a book at a temple in New York. A Indian girl approached him and asked what he was reading. He told her it was Mahabharata. Can I read it on Facebook, she asked him. This led Sriram to wonder why don’t he create an app to make the children of the 21st century learn about Indian culture.

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He finally concluded that this was a business that could run through an online presence. It took him nearly three months to reach just 100 customers but after his work slowly got the approval of and appreciation from residents even from surrounding areas and his customers have skyrocketed to nearly 40,000.

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