Chennai: Bosch Home Appliances has announced its plans to foray into the small appliances category, the market share of which is around Rs 3,200 crore, starting with the TrueMixx mixer grinder range. The range will be available first in Karnataka and Kerala.
The Indian mixer grinder market has an approximate sale of 12 million units every year. A release stated that the decision was taken as per the vision of Bosch Home Appliances to localise goods for India and to make-in-India.