Chennai: L’Oréal Professionnel has created an exclusive platform in India to recognise hairdressers for their art and creative talent at the Indian Hairdressing Awards.
This competition was designed to hand-pick the best of hairdressing talent across four categories – colour trophy, cut & style, young colourist and men’s image.
In 2018, with the third edition of the Indian Hairdressing Awards (IHA), L’Oreal Professionnel invited hairdressers from across the country. The south region final was held in Chennai. About 36 teams competed and recreated their hair looks live before a panel of judges, represented by experts from the fashion and beauty industry.
The panel included prominent hair stylist, founder and artistic director of Elle Hair Studio, Malaysia, Simon Koh, senior beauty & health editor of Elle Magazine, Mamta Mody, stylist Vivek Karunakaran, national education director – Maybelline, L’Oreal Paris and NYX professional makeup, Stafford Braganza, and award-winning fashion photographer, Ashish Chawla.
The competition was followed by the awards ceremony in the evening.
Speaking on the occasion, general manager of L’Oreal Professionnel India, Binaifer Pardiwalla, said, “This edition of the Indian Hairdressing Awards is significant as it coincides with the 20 year anniversary of L’Oréal Professionnel in India. In this new era, where being ‘digital savvy’ has become a way of life, it has become necessary for salons & hairdressers to evolve at a rapid pace.”
He added, “With this in mind, we will bring to our partners the revolutionary StyleMyHair App – with augmented reality, developed especially for use in salon only. This will put more power into the hands of the hairdressers, aiding increased consumer engagement.”