Chennai: Nissan India has announced the launch of Nissan SBS (Seat Belt Shirt) as part of #HaveYouClickedToday public service and CSR initiative in India.
A release stated that the initiative has been co-created in partnership with fashion designer Kunal Rawal and is based on insights from ‘Rear Seat Belt Usage and Child Road Safety in India’ survey commissioned by Nissan India and SaveLIFE Foundation.
Nissan has launched the SBS that is available in white for men and women as part of the initiative.
President, Nissan India Operations, Thomas Kuehl, said, “Nissan’s rear seat belt survey revealed that one out five Indians are willing to put their lives at risk to prevent clothes from creasing or discomfort. This clearly indicated an opportunity and an intervention to drive behavioural change for all drivers and passengers.”