Chennai: Real estate development firm, Ashiana Housing Ltd, has come up with a new sales and marketing initiative named “Know your neighbour”.
The four-decade-old firm that launched its first senior living project in 2005, said in a release that the new initiative is to connect with the elderly community.
An event was held recently in city where present and prospective customers were invited for a get-together.
“This initiative was in line with our philosophy which is to encourage the seniors to live an independent, healthier, more active life. Our residents who are healthy retirees shared their insights and experience with those in need of a little physical, mental, or emotional ‘tune-up’. We also organised plenty of fun activities to suit their interest,” said VP, Ashiana Housing Ltd, Peter Raj.