Chennai: Prayag, a leading brand in bath assets and sanitaryware has announced its association with team Chennai Swaggers for the upcoming fourth season of Box Cricket League (BCL).
A release said, on the back of the huge popularity of the Chennai Swaggers team among the youth, Prayag looks forward to gain even deeper market penetration and capture major market share.
The association in BCL is here to boost brand Prayag on multi-platform media which include on-ground, digital and television, said a release.
CEO, Prayag, Nitin Aggarwal, said, “I’m sure our partnership with this vibrant team will help us connecting better with the youth of the country. At Prayag, we aim to contribute significantly towards making sports events exceptionally successful in the country.”