Chennai: Womo, the men’s cosmetics brand owned by Percassi, and Genesis Luxury, a Reliance Brands Limited company, have announced that they have signed a long-term agreement for the entry of Womo in India.
The distribution and master franchise agreement with Genesis Luxury foresees the opening of a flagship store in Mumbai by the first half of 2020, and the cutting and shaving services of Bullfrog, the barber shop from Percassi, will be offered. This partnership will also look at other multichannel opportunities in India in the near future, said the firm.
The entry of Womo into the Indian market is part of a global expansion strategy, which also includes a consolidation of the brand’s presence in Italy, through the opening of new flagship stores, said a release.