Chennai: The Chilean Kiwi fruit industry along with the collaboration of the Embassy of Chile and the Nation’s commercial trade office – ProChile, is working to support the growth of Chilean Kiwifruit exports to the Indian fresh fruits market.
A release said, after launching a campaign in Delhi last year, Chile will be launching their first strategic promotional effort in south India to increase trade and consumer awareness about the quality of Chilean Kiwi fruit and tap in to the market opportunities created by the rapid increase in kiwi consumption in India.
Chile was one of the top five countries for Kiwifruit exports in the world and in 2018 India imported 9,604 MT of Chilean kiwifruit.
Marketing director for Asia for the Chilean Fruit Exporters Association (ASOEX), Charif Christian Carvajal, said, ‘This is the second time that the Chilean fruit industry will undertake promotional campaign in the India market and our first inroad in the very important South India region.’
To implement the promotion campaign the industry selected SS Associates, Delhi based food marketing consultancy firm.