Chennai: Lexus India today announced the third edition of the distinguished Lexus Design Award India (LDAI) for emerging and established designers.
According to an official press release, ‘making the world a better place through design’ has been the programme’s purpose and the 2020 award continues the directive of ‘design for a better tomorrow’. Entrants will need to demonstrate how their creative ideas express three key principles of the Lexus brand. Anticipate, innovate and captivate with an emphasis on how their design anticipates the needs of individuals and society.’
“We are extremely proud to announce the third edition of the Lexus Design Award India. Over the last two years, we have established ourselves as a premier design award that attracts hundreds of entries from the immensely talented Indian design community. We are confident that this edition will showcase some great designs and establish India as an innovation hub that provides solutions to various problems faced by society,” said Lexus India president P B Venugopal.
The third edition of the contest will witness a new segment where finalists from conceptual category receive exclusive mentorship. In the process of mentorship candidates receive recommendations and ideas, which can greatly influence to refine their projects.
Product design, furniture design, textile design, craft design and design thinking are some of the judging criteria. The last day for application is 10 October. Details of the contest can be found on www.lexusindia.co.in/en/discover-lexus/lexus-design-award-india