Chennai: Celebrating the first anniversary of the launch of Classic Legends, Jawa Perak was launched in Mumbai, which was showcased as a factory custom.
Speaking during the launch Mahindra Group chairman Anand Mahindra, said, “Last year we had the rare opportunity to resurrect an iconic brand. Jawa represented the desire and yearning in all of us for freedom and adventure. Itās been a deeply fulfilling year, stirring a thousand memories of fans who grew up with Jawa and innumerable stories of new owners who will grow up among them.”
Classic Legends Pvt Ltd co-founder and directoraĀ Anupam Tharej, said, “It was a proud moment for me and my team when we launched Jawa this day, last year. From being sold out in a span of weeks and expanding our dealership base in record time to launching the Forever Heroes and Jawa Nomads program, it has been a tremendous year for us. However, we have just scratched the surface and rearing to go with more new products and offerings. The opportunity to resurrect Jawa also came with its own set of challenges and we thank the Kommunity and our customers for keeping their faith enabling us to reach greater heights with our products and outreach programs.”
An overwhelming response to bookings for Jawa Motorcycles ensured the brand was sold out for 9 months, within a few days from the announcement and had to close online bookings within 40 days of launch. The brand also achieved the distinction of opening 100 new dealerships in a span of less than 100 days, animpressive accomplishment for an automobile brand in the country, said a press release.